Thursday, December 04, 2003

Have you seen this commercial ASHA made? You can go HERE to view the commercial I was talking about. Watch the advertisement showed where this guy was driving an old VW Beetle in heavy traffic. He was not looking where he is going as he is trying to get out of the very noisy traffic jam. He went reverse and hit the vehicle behind him, then he moved forward and hit the vehicle in front of him. Their slogan is "Keep an Eye on Your Ears!" After watching the commercial, it left me feeling appalled and offended! It felt like I should be damned and not allowed to drive because I can't hear! It didn't help any better that the commercial was not even closed-captioned! Try watching that commercial again with the sound turned off. What's the idea you are getting from watching that commercial? I understand not all commercials would be closed captioned. But aside from the captioning issue, I am more concerned with the ASHA commercial giving hearing people a general idea that Deaf people cannot drive! Here are some added comments from people I know and hope they don't mind that I am sharing this with you: Patty: My perspective of that commercial.. get your hearing checked every once in a while because hearing people do not realize they are actually losing their hearing bit by bit. The commercial is actually promoting "healthy hearing". Marc: At first, when I saw this commerical, I did feel that it exhibited a message that people who have lost their hearing drive badly and will crash into other cars. I felt that it would compel the hearing people to think that hearing is very critical for driving, therefore deaf people should not drive at all. I know that it is not the intention of the society to broadcast that message. We already have enough hearing people who think Deaf people can't drive, so we don't need a commerical to validate that belief system. Here are several email addresses I got from their website: actioncenter@asha.org leader@asha.org ethics@asha.org Please email ASHA to post a public explaination that their commercial is not intended to encourage hearing people's misconceptions that Deaf people cannot drive, and/or ask them to remove the commercial and post a public apology. http://www.asha.org

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